The V-8 was a 330 pumped up to 310 bhp. They made it an option package to get around a GM rule prohibiting midsize cars with standard engines over 330 cid, which only fostered a "bad boy" image that was part of the car's appeal. The American car landscape itself had expanded in 1960, when Detroit introduced small economy compacts to supplement traditional full-size "standard" models. Detroit would soon learn the importance of giving its hot cars names and marketing directions that matched their tire-smoking excitement. In truth, the GTO was a marketing exercise, a hot blend of cherry-picked components already on the shelf. The 1964 Pontiac Tempest GTO was the ultimate muscle car trendsetter. From the get-go, there was little doubt the GTO would be imitated. There was plenty more excitement in 1964. Dearborn made headlines with "Total Performance," an all-out assault on most every form of motor sports, a campaign designed to boost sales of racy new Fords and Mercurys for the street.
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